25 Mar ROOST Develops Adirondack-Focused Business Resources to Commemorate Nation’s 250th Anniversary
The Regional Office of Sustainable Tourism (ROOST) is encouraging Adirondack communities, organizations, and businesses to begin planning for the 250th Anniversary of the United States. ROOST’s region-wide initiative “ADK Celebrates USA 250” is designed to unify and strengthen the Adirondacks’ collective impact for America250 – the celebration of the nation’s 250th anniversary.
ROOST is working with communities, businesses, and organizations to support participation throughout the Adirondacks; encouraging plans and activities that support the regional and nationwide celebrations.
Last week, the ROOST Team attended the Ticonderoga Area Chamber of Commerce meeting, where they shared a presentation focused on ways in which communities and businesses can become involved in the anniversary events.
According to ROOST Director of Marketing Michelle Clement, the focus on history and cultural tourism will create valuable opportunities for Adirondack-region businesses, as the nation prepares for ‘America250,’ the nationally-designated commemoration of the birth of the United States. “ROOST is leveraging this opportunity to showcase Adirondack history—from Lake Champlain’s critical role in the American Revolution to the region’s many contributions over the past 250 years,” she said. “We expect growing interest in the Adirondacks’ impact on American culture, from its legacy as the nation’s first protected wilderness and the birthplace of the American vacation, to its distinction as a two-time Winter Olympic host. For generations, the region has shaped environmental stewardship, tourism, innovation, and outdoor recreation, making this a unique opportunity to showcase and celebrate its lasting influence.”
Communities and businesses can become involved by organizing various community events; while local businesses may consider offering immersive experiences, specials, lodging packages, or themed food and drink experiences.
To support the Adirondack initiative, businesses, organizations, and Adirondack communities can employ various elements from the ROOST-designed “business toolkit” which features a number of items for download, including: logos that can be used on signage, digital promotions, merchandise, and other applications. This toolkit can be accessed at roostadk.com/250.
There are many anniversaries and celebrations taking place throughout the next few years, beginning with the capture of Fort Ticonderoga from France on May 10, 1775. This is considered by many historians to be the Continental Army’s first victory of the Revolutionary War. Fort Ticonderoga and the surrounding Lake Champlain Region are planning events in 2025, highlighting the role that the region played in the birth of the nation.
While the national focus may be on July 4, 1776, marking the signing of the Declaration of Independence, the celebration of America 250 encompasses much broader themes.
- 2025: Revolutionary War Celebrations Begin. May 9-11, 2025: America’s First Victory at Fort Ticonderoga (the first local victory)
- 2026: 250th Anniversary of the Declaration of Independence
- 2027: 250th Anniversary of the Abolition of Slavery in New York state
- 2033: Revolutionary War Celebrations Conclude
“The 250th anniversary of the American Revolution, the signing of the Declaration of Independence, and New York state’s abolition of slavery present opportunities to engage visitors and locals in nationwide observances,” said Clement. “We invite all businesses to share their collective local pride and participate by offering themed specials, immersive experiences, and patriotic promotions.”
According to Mary Jane Lawrence, ROOST chief operating officer, preparing for this milestone celebration is an exciting project. “At ROOST, it’s essential that we support our local businesses, lodging properties, and towns to maximize the potential of this incredible opportunity,” she explained.
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