Recap of the Lake Champlain Region Marketing Review

 November 15, 2017

Regional Office of Sustainable Tourism (ROOST) representatives provided a destination marketing program status report to Lake Champlain area residents and officials last Thursday evening, Nov 2. at the Westport Hotel & Tavern. The two hour event spurred many great questions from audience members about ROOST’s scope of work and marketing strategies.

The presentation included a snapshot of marketing results to date, and a profile of the visitors to the region. ROOST manages paid and earned marketing campaigns, destination website development (LakeChamplainRegion.com), social media accounts, content development, communications, special projects, and creates and maintains a video and photo database.

The full presentation can be found here.

ROOST is holding these marketing reviews in each of its eight regional destinations and are open to all interested municipal leaders, businesses, organizations, and individuals. The agendas will include a short presentation by ROOST staff, time for Q&A, and a networking opportunity with light refreshments.

Upcoming reviews include:

Lake Placid: November 30, 5-6:30 p.m. at the Conference Center at Lake Placid, third floor. Contact Catherine Ericson to RSVP:
catherine@roostadk.com

Tupper Lake: December 7, 5-6:30 p.m. at Big Tupper Brewing. Contact Katie Stuart to RSVP:
katie@roostadk.com

Malone: January 11, 5-6:30 p.m. at Donovan’s Steak and Ale. Contact Tim Lamay to RSVP:
tim@roostadk.com

Whiteface Region: 5-6:30 p.m. at Pourman’s Tap House. Contact Catherine Ericson to RSVP:
catherine@roostadk.com

Dates for the Hamilton County and Schroon Lake Region’s marketing reviews are being finalized and will be announced soon.

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