03 Oct Miss New York Visits the Lake Champlain Region
Amelia Collins, Miss New York 2023, recently visited the Adirondacks in support of her work with the Miss America Organization. As Miss New York, Ms. Collins works with the New York By Rail Organization to encourage train travel throughout New York state.
Trip planning began shortly after Ms. Collins began her reign as Miss NY. Over the past couple of months, details were finalized and an itinerary developed, primarily focused on foliage, farms, and local foods.
Miss New York’s visit highlighted the ease with which people can take the train to access the Adirondack region, showcasing Amtrak’s route from New York City to Montreal with stops along the way in the Adirondacks. Her itinerary aligned with the Amtrak route, along the shore of Lake Champlain.
The visit showcased the region’s farm-to-table initiatives including meals that featured locally grown food. The region’s farms, lodging, restaurants, farmers markets, attractions, and hiking opportunities played key roles in the itinerary, all set against a backdrop of beautiful fall colors.
While in the region, Ms. Collins visited the communities of Essex, Westport, Moriah, Ticonderoga, Elizabethtown, and Keene. She met local community leaders, visited local businesses that focus on supplying locally grown produce, meats, cheese and flowers. She hiked some of the area trails and learned about the region’s rich history.
Throughout her visit, Miss NY captured video and photographs that will be shared on the Miss New York Instagram page and on the New York By Rail social media accounts in upcoming weeks. Additionally, she will summarize her experiences in a blog written for NY By Rail that will be shared in a weekly newsletter, along with the video highlighting her experiences.
According to Communications Manager Jane Hooper, the Regional Office of Sustainable Tourism (ROOST) undertakes a media relations strategy as part of its overall marketing effort. “We work with travel writers, editors, and social media content creators to encourage story development about the Adirondack region; ultimately sharing information about travel to, and within, the area,” she said. “Writers and social media content professionals present the Adirondacks to their audiences which contributes to the ‘story’ of the Adirondacks through words, photos, and video. The stories are also reinforced through ROOST’s advertising campaigns, encouraging potential visitors to begin planning their own Adirondack adventure.”
Collins is continuing the work of Miss NY 2022, Taryn Delanie Smith. Earlier this year, ROOST worked with Smith to arrange a similar trip to the Lake Placid region. As a social media content creator, Ms. Smith’s proficiency with various social media platforms increased the Miss America NY Instagram account significantly. The campaign Smith developed with NY By Rail was a success, recently receiving a New York State Travel Industry Association (NYSTIA) award.
As Miss NY 2023, Amelia Collins is continuing this effort. “I’m so proud to work with NY By Rail, traveling our beautiful state and learning about so many of the interesting communities along the way,” she said. “The North Country is beautiful, the scenery is spectacular and the people were incredibly friendly. I can’t wait to visit again.”
Miss New York’s adventures in the Lake Champlain Region, and throughout the state, will be available on Instagram @missamericany and @newyorkbyrail.
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, including the communities of Lake Placid, Tupper Lake, and Saranac Lake, all located within the Adirondacks in New York state.
About New York By Rail
New York By Rail is an annual magazine produced along with NewYorkByRail.com, a web version of the magazine, under a publishing agreement between Amtrak and Martinelli Custom Publishing that promotes Amtrak train travel, primarily in New York, and features information on Amtrak trains, routes, services and destinations and attractions. New York By Rail has an agreement with the Miss New York Organization for Miss New York to visit destinations via Amtrak and promote her experiences through a blog, video and social media.
Amtrak service between New York City and Montreal resumed on September 11, 2023.
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