ROOST’s Work in the Lake Champlain Region
ROOST supports the Lake Champlain Region through destination marketing and management that highlights the region’s distinctive assets while advancing community priorities. By managing LakeChamplainRegion.com and executing targeted, data-driven marketing efforts, ROOST connects visitors with local businesses and experiences, encourages responsible travel, and supports long-term economic vitality. Through our Economic Development efforts, ROOST also advances destination management and development priorities across the eleven communities that make up the Lake Champlain Region.
Resources for Your Business
The Lake Champlain Region website is here to help promote your business and events to visitors and locals alike. Use the quick links below to add your listings and get started.
How does ROOST promote the Lake Champlain Region?
ROOST promotes the Lake Champlain Region through a strategic, year-round approach guided by our Destination Marketing & Management Plan (DMMP). The DMMP is the best place to explore our target audiences, priority themes, and marketing strategies in detail.
What economic development initiatives are underway in the Lake Champlain Region?
ROOST works with local communities, municipalities, and partners to help manage tourism in a way that supports residents, protects community character, and strengthens the year-round economy. For more details on active initiatives and investments, visit the Essex County Economic Development section of this website.
What is the Insider & how do I sign up?
The Lake Champlain Region Insider is a twice-weekly email that highlights upcoming events, special business offers, and local notices for the next few weeks. The email also includes a downloadable PDF that businesses can print and share in hotel rooms, at check-in, or at bartender and hostess stations to help answer questions about what’s happening in the region. Sign up today, and if it isn’t for you, you can unsubscribe at any time.
How can I stay informed?
You can stay up to date by signing up for our email newsletters and following us on Facebook. These channels share upcoming business events, partner opportunities, project updates, and other regional news as it becomes available.
To stay on top of what is happening in your region, don't forget to also sign up for the Lake Champlain Region Insider.
Be a Lake Champlain Region Insider
The Insider is our biweekly email newsletter, delivered to subscribers every Tuesday and Friday at 10 a.m., with upcoming events, important local notices, and other relevant local and regional information.
Lake Champlain Region Media Library
Events
Quick Links
The Brand
The Lake Champlain Region brand, Open Spaces, Legendary Places, captures the area’s unique mix of natural beauty, history, and community character. Businesses and organizations are encouraged to use it to amplify a shared, consistent message that strengthens the region’s collective voice and impact.
Meet Your Regional Manager
Your Regional Manager is your main point of contact for ROOST. Izzy is available to answer questions about the region and ROOST’s work and, as needed, connect you with the appropriate team member.
From the Press Room
Explore the latest Lake Champlain Region news from our press room.