About ROOST
Learn more about the mission and vision that shape our work, as well as our programs and initiatives.
About ROOST
The Regional Office of Sustainable Tourism (ROOST) is a 501(c)(6) not-for-forprofit corporation responsible for Destination Marketing and Management (DMMO) in Essex and Hamilton counties, as well as the communities of Lake Placid, Saranac Lake, and Tupper Lake, all within New York State’s Adirondacks region. ROOST has evolved from a traditional tourism marketing organization into a Destination Marketing and Management Organization. While our work continues to promote the region, our focus has broadened to ensure the economic benefits of tourism are balanced with the needs of our communities.
This includes taking an active role in destination development initiatives, such as workforce housing and tourism asset development, that directly address community priorities. Our work depends on collaboration with local governments, organizations, and residents to create a safe, welcoming, and inclusive destination for all. We also foster environmental stewardship and encourage responsible travel to protect the region’s natural beauty and culture. From balancing seasonality to diversifying our marketing stories, our efforts demonstrate a commitment to a holistic approach to tourism that benefits both visitors and residents alike.
Our Mission
Enrich the lives of community members economically and socially by managing and diversifying the tourism economy.
Our Vision
Vibrant Adirondack communities where residents and visitors enjoy exceptional services, distinctive recreational experiences, and an unparalleled quality of life.
Our Core Initiatives
The Regional Office of Sustainable Tourism focuses its efforts on four primary activities to balance the impact of leisure travel and events on the communities to ensure the quality of life is enhanced for those who live here.
Marketing
Support the local economy by responsibly promoting the assets of the region to travelers.
Community Alignment
Based on community input and goals, engage in community initiatives that enhance the quality of life for community members and the experience of travelers such as local infrastructure and event impact).
Destination Development and Management
Identify issues within the communities that impact the health and sustainability of the region, and work towards solutions such as economic diversification and local population / workforce requirements.
Sustainability
Protect and improve natural resources and community assets in order to maintain an ecological and economic balance by working to reduce stress in high traffic impact areas, eduction and support of environmentally friendly initiatives.
Latest News
Discover the latest news from ROOST, featuring official press releases, regional initiatives, and tourism updates. Access current information to support compelling and accurate storytelling.