07 May Get ready for visitors from Australia
Australia is the most rapidly growing source market of visitors to New York City. It has now exceeded Italy and Spain. The core New York state attractions are in line with what Australian travelers are looking for. I Love New York has established an office in Australia to pave the way for each region of the state to receive its share of Australia’s phenomenal growth in visitors to the U.S. The initial objective is to guarantee that each destination and individual that is interested understands this new customer and is prepared to cater to them. We are also bringing key Australian travel industry leadership to tour our attractions and meet with you.
To this end, I Love New York will host a combination Australia Ready Workshops/Familiarization Tour May 11-18.
The workshops are for every representatives of the private sector, government, and organizations that are interested in attracting visitors from Australia. There is no charge to attend the workshops.
Register by May 8, at the links in the attached flyer: Australia Ready ILNY Seminar and Workshop Invite Albany, Syracuse, Buffa… For program questions, contact Jennifer Ackerson at jackerson@alonmarketing.com.
The interactive workshops will include:
• Program kick-off by I Love New York
• A detailed overview of the Australia Outbound Market – Katey Matthews
• How the Australia Travel Industry Works
• One on One appointments by regions with Australia tour operators
• Marketing Presentation with Q and A – Katey Matthews
In addition to the I Love New York Australia staff, the delegation will include a variety of owners and managers who handle a wide demographic of the Australian traveler, including Qantas Holidays, American Express and Flight Centre which is the largest travel trade outlet in Australia.
The following is information related to Australian visitors coming to the U.S.:
• 62% of Australians seeking international destinations are looking for cultural and historical attractions including national parks, monuments and historical locations
• 58% are very interested in local lifestyles, small towns and countrysides
• 39% are looking for dining and gastronomy
• 47% are interested in shopping
• Australians spent $6.8 million in 2013 (ranked 10th in international visitor spending)
• Projected that between 2010-2018 Australian visitors will increase by 33%
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