Whiteface Region

WhitefaceRegion.com

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Whiteface Region Marketing Plan (2021)

ROOST efforts in the Whiteface Region

Few places on earth can claim to be THIS CLOSE to this much. World class fly fishing waters, breathtaking mountain trails, Santa’s reindeer, Whiteface Mountain ski and bike runs, and shopping in an artists’ community. The Towns of Wilmington and Jay are easily accessible, convenient and surprisingly affordable to visitors. 

LEISURE MARKETING

• WhitefaceRegion.com is the promotional url used to attract visitors. ROOST staff, with the assistance of the Whiteface Mountain Tourism and Business Center staff and Wilmington Recreational Committee continue to update content on the site to attract visitors to the region.
• Staff maintains social media channels for the region (Facebook, Twitter, Instagram, Youtube channel, and Pinterest board) to spread our social reach. Additionally, the communications team hosts travel writers in the area to increase awareness of all that the Whiteface Region has to offer.

UNIQUE PAGEVIEWS YTD: 114,305

This represents a 34.1% increase over 2018 site traffic at this time.

Continuous content development helps generate this growth.

Financial Support for the Region

• ROOST supports the Whiteface Mountain Regional Tourism and Business Center via contract for services
• Support of regional events:

1. 1. Wilmington/Whiteface 100K
   2. Annual Wilmington/Whiteface Bikefest
   3. Annual Whiteface Mountain Uphill Bike Race
   4. Annual Ausable River Two-Fly Challenge

DMP

Wilmington was included in the first round of DMP project processes that began in 2007. 

Wilmington’s Master Plan seeks to bolster the tourism economy by achieving several goals such as building cooperative partnerships, and keeping their strong position in fly fishing, outdoor recreation and bicycling markets while maintaining the small town character of the destination. 

DOWNLOAD WILMINGTON DMP