Love Your ADK campaign encourages important environmental practices The Regional Office of Sustainable Tourism (ROOST) encourages all who appreciate the Adirondack region of upstate New York to celebrate Earth Day on April 22 by committing to principles that help ensure environmental sustainability and stewardship. Increased visitation...
The Regional Office of Sustainable Tourism (ROOST) has reviewed and calculated the estimated direct spend of Essex County overnight visitation during the total solar eclipse. Initial estimates are valued at more than $2.7 million. According to Mary Jane Lawrence, chief operating officer at ROOST, “This is...
The Regional Office of Sustainable Tourism is anticipating increased interest in stargazing among visitors to the Adirondack region of upstate New York in 2024. Public interest in astronomy post-eclipse, additional celestial events taking place throughout the year, and the region’s reputation as a prime stargazing...
The Regional Office of Sustainable Tourism (ROOST) has established a contest, rewarding one lucky winner the opportunity to return to the region post-eclipse. People are encouraged to visit the website that ROOST developed to share information about the eclipse (2024-eclipse.com) where they can learn about eclipse-related...
The Regional Office of Sustainable Tourism (ROOST) is encouraging local residents to be prepared ahead of the eclipse by running errands, ensuring that eclipse glasses are on hand, determining a designated viewing location, and attending local community celebrations taking place throughout the Adirondacks this weekend. To celebrate...
Number of Adirondack visitors will be considerable; significant traffic impacts expected The Regional Office of Sustainable Tourism (ROOST) has established a helpline in preparation for the upcoming solar eclipse to share information and answer questions that may arise in the days leading up to the event. The...