Please join The Wild Center, ROOST and the Adirondack Regional Tourism Council for a presentation on a new landmark marketing study on tourism activity by the millennial generation. Anyone in hospitality, tourism, local government, business and related fields is invited to learn about the study from...
Technology, Trends and Tools for Adirondack businesses and organizations Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST and industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms and...
Training tonight, the halo effect, and we're hiring! Check out this week's ROOST news....
ROOST CEO James McKenna was inducted into the Lake Placid Hall of Fame this weekend at a ceremony at the Conference Center at Lake Placid. Beverley Pratt Reid, historian of the town of North Elba and village of Lake Placid, was also inducted. ROOST employees and...
Join the Adirondack Public Observatory for an open house! The event will take place from 5:30 to 7 p.m. Thursday, Dec. 10, at the APO office at 36 High St. in Tupper Lake. Meet the APO's trustees and advisors, mingle with colleagues and visit the gift shop. Refreshments...
ROOST is a Destination Marketing Association International (DMAI)-accredited DMO, and as such, we have access to some great research that we can apply to our destinations here in the Adirondacks. Recently, DMAI and Longwoods International, a leader in tourism research, explored the results from a US...