June 15, 2017 By the numbers: The graph below illustrates each of our regions' followers across Facebook, Instagram, and Twitter. This is the number of people on each platform that follow the page, but ROOST's reach extends into these follower's friends when they engage with or...
June 13, 2017 Lake Placid, NY - The Mirror Lake Inn Resort and Spa was honored with the AAA Four Diamond Award of Excellence for the 33rd straight year. The Mirror Lake Inn has the second longest running AAA Four Diamond hotel designation in all of New York...
ROOST and ORDA staff traveled last week to Stowe, Vermont to attend the annual Inntopia Partners Conference, 'INSIGHT'. Inntopia is the third-party booking platform ROOST began using last year on several websites. It is one of the leading e-commerce and central reservation platforms for destination travel. The software provides...
Have you seen the most recent ROOST-produced destination videos? These promotional pieces help to showcase the regions' assets and inspire travel here. Our in-house videographer shoots footage and creates videos on an ongoing basis to augment our marketing efforts. Check out our newest ones! Mount Severance...
May 31, 2017 - Each week, ROOST sends out a promotional email called Adirondacks, USA to a database list of tens of thousands of travelers who have expressed an interest in the region. Each email contains original content blogs written about the unique experiences available in...
May 2017 - Refinery29 has included Long Lake and Wilmington in a story about escapes from New York City. ROOST provided the content and the photos. Refinery29, a style, travel and fashion website, has 16.2 million unique viewers monthly. VIEW THE ARTICLE ...
May, 2017: ROOST assisted the editor of Ecophiles magazine by providing information and photos for their article on epic New York adventures. Ecophiles has 200,000 unique monthly readers and 30,000 social media followers. READ THE ARTICLE ...
Congratulations to ROOST's Bethany Valenze on graduating with honors from North Country Community College. She earned an Associates Degree in Sports and Events Management, and was awarded the UPS Store Desktop Publishing Award and the Sports and Events Management Program Coordinator's Award. Bethany is one of ROOST's...
Speculator, NY - During the Adirondack Speculator Region Chamber of Commerce dinner on May 17, Regional Office of Sustainable Tourism (ROOST) representatives provided a marketing program status report to area officials that outlined ongoing marketing initiatives and future projects. In 2014, ROOST entered into an contract...
Saranac Lake, N.Y. - Saranac Lake-based ArtWorks is seeking artists to participate in its popular Studio Tours. The tours are self-guided and free to the public. New this 10th Anniversary year; the tours will be extended to the last weekend of months June through November. Tour...