Winter has finally arrived in the Adirondacks! A big thank you to all the great businesses across Northern NY that made the holidays great this year. As we move into the heart of winter, don't forget to consider some of the great opportunities ROOST has...
Technology, Trends and Tools for Adirondack businesses and organizations Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST and industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms and...
ROOST is a Destination Marketing Association International (DMAI)-accredited DMO, and as such, we have access to some great research that we can apply to our destinations here in the Adirondacks. Recently, DMAI and Longwoods International, a leader in tourism research, explored the results from a US...
The leaf peepers are here and the pumpkin spice is flowing! It's been a busy summer across the park and we've been enjoying the fall colors this week. But the winter season is just around the corner! This is THE TIME to get your...
If you see Jess Collier next week, give her a high five. Jess, who is the communications manager for ROOST, has been quite busy planning for and welcoming a group of bloggers for a week-long tour of New York’s North Country. [caption id="attachment_17627" align="alignleft" width="300"] Playing at...
Ironman event weekend: success under fire -originally published in the Lake Placid News The stage was set: thousands of volunteers at the ready; thousands of competitors awaiting the early morning start of a long, grueling, but rewarding day; and a resort community welcoming them all, with all...
Summer is HERE! You're probably busy with last minute touches for the biggest part of the season, but take a moment to review your listings on your regional tourism website to make sure visitors are getting the information you want them to have! If you...
Summer is nearly here! Main streets are bustling and lodging is already filling up. If you haven't yet added to or updated your opportunities to promote your business with ROOST, the time is now! IMPORTANT DATES Ongoing – We’re still offering photo listings for Hamilton County Businesses on Adirondackexperience.com for...
Communications Update Team ROOST could be found at Adirondack Day in Albany promoting the region to legislators, and at the Empire State Tourism Conference hosted by the NYS Tourism Industry Association in Albany last month. And in addition to ongoing media communications, content development and social...
Spring is here! Many of our Marketing Partners have taken a much deserved break to relax and recharge for the upcoming high season in the Adirondacks. But the visitors are just around the corner and if you haven't already, take this opportunity to get your...