04 Dec ROOST news
A branding study, millennial visitors and restaurant week! Read this week's ROOST news: ...
Local News
03 Dec ESWG announces new events for 2016
Empire State Winter Games (ESWG) officials unveil 2016 events, featuring new competitions along with traditional sports adirondacks, usa – A new brand, new events, new logo, new website. Welcome to the 2016 Empire State Winter Games (ESWG), set for Feb. 4-7 in the Adirondack region. Event organizers...
03 Dec Learn how to attract millennial visitors
Please join The Wild Center, ROOST and the Adirondack Regional Tourism Council for a presentation on a new landmark marketing study on tourism activity by the millennial generation. Anyone in hospitality, tourism, local government, business and related fields is invited to learn about the study from...
03 Dec Save the Date: ROOST’s 2016 ADK Destination Marketing Summit
Technology, Trends and Tools for Adirondack businesses and organizations Marketing in the 21st century is NOT what it used to be. Spend a day with ROOST and industry experts to gain an understanding of current marketing trends, learn how to leverage the power of social media platforms and...
19 Nov ROOST news
Training tonight, the halo effect, and we're hiring! Check out this week's ROOST news....
19 Nov McKenna inducted to Lake Placid Hall of Fame
ROOST CEO James McKenna was inducted into the Lake Placid Hall of Fame this weekend at a ceremony at the Conference Center at Lake Placid. Beverley Pratt Reid, historian of the town of North Elba and village of Lake Placid, was also inducted. ROOST employees and...
19 Nov Join Observatory for Mixer in Tupper Lake
Join the Adirondack Public Observatory for an open house! The event will take place from 5:30 to 7 p.m. Thursday, Dec. 10, at the APO office at 36 High St. in Tupper Lake. Meet the APO's trustees and advisors, mingle with colleagues and visit the gift shop. Refreshments...
19 Nov Tourism Takeaways: Destination Marketing “Halo Effect”
ROOST is a Destination Marketing Association International (DMAI)-accredited DMO, and as such, we have access to some great research that we can apply to our destinations here in the Adirondacks. Recently, DMAI and Longwoods International, a leader in tourism research, explored the results from a US...
17 Nov Workshop on growing your business with Instagram and Tripadvisor
Attend a free workshop 5:30 to 7 p.m. Thursday to learn about growing your business by harnessing the strength of Instagram and Tripadvisor. Social media strategist Charles Tagliarino will present at the workshop, which will be held at the Saranac Lake Free Library, located at 109 Main St....
11 Nov ROOST Posts 2014 Leisure Travel Study Results
LAKE PLACID, adirondacks, usa - Visitors to the region were drawn by outdoor recreation, were slightly younger than the mean average from previous years and spent $83 for every occupancy tax dollar spent on marketing in 2014, according to the latest leisure travel information study. [caption id="attachment_17902"...