June 2017 - The ABC affiliate in Boston, WCVB, published an article on Saranac Lake, calling it a scenic village "where fresh water activities reign supreme, along with great hiking, dining, biking and more. Pull up an Adirondack chair, and ponder the fun you’ll have during...
June 15, 2017 By the numbers: The graph below illustrates each of our regions' followers across Facebook, Instagram, and Twitter. This is the number of people on each platform that follow the page, but ROOST's reach extends into these follower's friends when they engage with or...
June 13, 2017 Lake Placid, NY - The Mirror Lake Inn Resort and Spa was honored with the AAA Four Diamond Award of Excellence for the 33rd straight year. The Mirror Lake Inn has the second longest running AAA Four Diamond hotel designation in all of New York...
Wilmington, N.Y. — Fly fishermen from across the country and Canada will head to Wilmington, New York May 19 and 20 for the annual Ausable Two-Fly Challenge competition. It was founded 18 years ago by local anglers to celebrate the joy of the fishing, spirit of...
May 2017 adirondacks, usa — Now in it’s seventh year, the Great Adirondack Garage Sale has grown to encompass an over 200-mile “trail”, stretching from Malone to Speculator, and Old Forge to Newcomb. Residents are encouraged to sign up to sell during the expanded Memorial Day...
May, 2017: Reader's Digest featured the Saranac Lake 6er hiking challenge in a list of 10 don't miss summer experiences. The village of Saranac Lake introduced the program in 2013. It challenges people to climb six area mountains to earn a 6er patch. The peaks are Ampersand, Mckenzie, Scarface,...
ROOST conducted a survey to determine traveler behavior and demands related to the region known as the Upper Hudson Recreation Hub, comprised of the towns of Minerva, North Hudson, Newcomb, Indian Lake and Long Lake. These communities are linked to the newly state-acquired former Finch, Pruyn land and are...
ROOST and ORDA staff traveled last week to Stowe, Vermont to attend the annual Inntopia Partners Conference, 'INSIGHT'. Inntopia is the third-party booking platform ROOST began using last year on several websites. It is one of the leading e-commerce and central reservation platforms for destination travel. The software provides...
Have you seen the most recent ROOST-produced destination videos? These promotional pieces help to showcase the regions' assets and inspire travel here. Our in-house videographer shoots footage and creates videos on an ongoing basis to augment our marketing efforts. Check out our newest ones! Mount Severance...
May 31, 2017 - Each week, ROOST sends out a promotional email called Adirondacks, USA to a database list of tens of thousands of travelers who have expressed an interest in the region. Each email contains original content blogs written about the unique experiences available in...