19 Jul Battle of the Cones Underway In The Adirondacks
The Regional Office of Sustainable Tourism (ROOST) is thrilled to announce the return of its “Battle of the Cones”, a summer showdown to determine the most popular and best Adirondack ice cream stand.
In 2022, The Windchill Factory in Ticonderoga captured the title and associated bragging rights. As a result of that successful contest, it became clear that “Battle of the Cones” needed to become an annual summertime tradition, just like the ice cream stands themselves; this summer, the Adirondacks’ ice cream stands are ready.
Online voting will begin on July 19 and close on August 22, with five weeks of voting and elimination until a winner is decided. Votes can be cast at BattleOfTheCones.com. The winner will be announced on August 23.
According to ROOST’s Saranac Lake Regional Manager Kenzie Marine, “Battle of the Cones” was established to promote ice cream stands, their communities and the ice cream wayfinder trails, developed by ROOST. “We developed and launched “Battle of the Cones” as a social media campaign to promote ice cream stands throughout the region,” she said. “We thought that this would provide a fun and interactive way to encourage people to share their experiences and create some excitement around this summertime activity, while also encouraging people to visit the towns throughout the region by using any of the ice cream wayfinder trail maps.”
ROOST has developed a number of wayfinder trails – online maps that people can follow to experience particular activities throughout the Adirondacks. These trails include information about farm experiences, breweries, history, cuisine and family-friendly activities. They can be found at AdirondackWayfinder.com.
The “Battle of the Cones” contest schedule is as follows:
- Round One: Wednesday, July 19, until Tuesday, July 25 at 11:59 PM
- Round Two: Wednesday, July 26, until Tuesday, August 1 at 11:59 PM
- Round Three: Wednesday, August 2, until Tuesday, August 8 at 11:59 PM
- Semi Finals: Wednesday, August 9, until Tuesday, August 15 at 11:59 PM
- Finals: Wednesday, August 16, until Tuesday, August 22 at 11:59 PM
Visit BattleOfTheCones.com for a list of all participating ice cream stands categorized by region.
Contact:
Jane Hooper, communications manager
Regional Office of Sustainable Tourism
518-621-3662 518-578-6328 (cell)
jane@roostadk.com
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