03 Mar Adirondack Mountain Bike Survey Results
LAKE PLACID, NY – New research shows that the Adirondack region is quickly becoming a destination for mountain biking enthusiasts, and is especially popular with those from other regions within the state.
The Regional Office of Sustainable Tourism (ROOST) commissioned a survey during the summer and fall of 2021, partnering with the region’s villages and various mountain bike organizations throughout the Adirondacks, to complete the survey of more than 1,200 mountain bikers. The survey uncovered information about trip planning, types of trails preferred, lodging preferences, additional activities, and overall spending habits.
Key findings indicate that mountain bike enthusiasts from other regions within New York state travel to the Adirondack region to take advantage of the area’s growing networks of mountain bike trails. Of those surveyed, roughly 70% of mountain bikers that visit the region travel from Albany, New York City, Syracuse, Utica, or Rochester.
Survey results also indicate that mountain biking isn’t the only outdoor activity that this group enjoys. Those who travel to the region for mountain biking take advantage of other outdoor activities such as hiking (85%), kayaking/canoeing (67%), and fishing (36%) while they are in the area.
Mountain bike trails are often used for other activities at different times of the year. Respondents reported using mountain bike trails in the winter for cross-country skiing (34%) and snowshoeing (28%). Trail running, likely throughout the year, is another popular use of the trails (29%).
Those surveyed tend to have different lodging preferences compared to other travelers; camping, whether in an RV or tent, is a particularly popular activity among mountain bikers (24%). Although lodging expenditures were typically less, average daily expenditure per person is $412 for mountain bikers, compared to approximately $350 for other travelers to the region.
According to Michelle Clement, director of marketing at ROOST, it’s important to learn about this segment of travelers – including the types of trails they prefer, lodging preferences, when they visit, and their length of stay. “Due to the increasing popularity of mountain biking and the creation of so many trails throughout our region by local mountain bike groups in recent years, we wanted to learn more about the needs,” she said. “Understanding the impact that the sport has on our region allows us to develop, specifically targeted and data-driven promotions, while supporting the local communities and businesses that welcome these travelers.”
ROOST and its survey partners learned that mountain bike enthusiasts from areas outside the region accessed trails in various communities and regions including: Lake Placid (54%), Wilmington/Whiteface region (44%), Old Forge (40%), North Creek (22%), Elizabethtown (12%), and Keeseville / AuSable Chasm (9%). This differs slightly from mountain bike enthusiasts residing within the area. Mountain bike enthusiasts who live locally report visiting trails within Elizabethtown (35%) and Keeseville (29%) more often than visitors to the region, but they visit the Old Forge region (16%) less.
Surveys conducted by ROOST are also shared with stakeholders throughout the region, as it is important for the region’s villages, lodging properties, campgrounds, attractions, and businesses to have access to this important information for planning purposes.
Full results of the assessment can be found here.
ROOST is the destination marketing & management organization for Essex & Hamilton counties and the communities of Saranac Lake & Tupper Lake.
###
Media contact
Jane Hooper, communications manager
Regional Office Of Sustainable Tourism
jane@roostadk.com
518-621-3662
Eben Knowlton
Posted at 11:00h, 27 MarchMy family came for a ski trip at Whiteface this season and will be returning for a late spring mtn. bike week.Our last bike trip week was 2 yrs. ago and we had a fantastic vacation. MORE RAIL TRAILS!( please)