Tupper Lake Area
Connect & Discover
ROOST Efforts in Tupper Lake
The seemingly endless supply of peaks, valleys and waterways surrounding Tupper Lake results in the outdoor enthusiasts’ dream playground. Visitors can discover the natural wonders of the Adirondacks at the Wild Center, a state-of-the-art natural history museum. After the sun sets, they are able to take advantage of the dark skies by stargazing at the Adirondack Public Observatory. From paddling, boating, golfing and hiking to skiing, snowshoeing and snowmobiling, the endless outdoor recreation and small town charm of Tupper Lake provides the ultimate Adirondack vacation. Under the contract with Tupper Lake, ROOST is undergoing a variety of major projects. These projects include but are not limited to:
- The design and ongoing content development of an adaptable leisure travel focused website for Tupper Lake.
- Implementation of Tupper Lake’s “Connect & Discover” brand.
- Developing a signage plan for multiple new entry signs, and wayfinding directional signage throughout the Town/Village.
- Creation and implementation of a comprehensive marketing plan for Tupper Lake.
LEISURE MARKETING
- ROOST is currently engaged in updating content on the Tupper Lake website.
- Paid campaigns help drive traffic to the site, as does the social media profiles maintained by in-house staff: Facebook, Twitter, Instagram, Youtube channel, and Pinterest board.
FINANCIAL SUPPORT
- Hired a dedicated employee to Tupper Lake marketing and DMP initiatives.
- Established an office space and visitors center in Tupper Lake.
- Economically supported bringing the Empire State Winter Games to Tupper Lake.
DMP
The Regional Office of Sustainable Tourism is facilitating Destination Planning for Tupper Lake. The process will begin by working through the NCREDC Tourism Destination Workbook and will be followed up by a Destination Master Plan in 2015.
Regional Marketing Manager
Regional Marketing Manager
Katie Stuart, Regional Marketing Manager for Tupper Lake
(518)831-5388
BUSINESS RESOURCES
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
RESEARCH
TUPPER LAKE BRANDING
RESOURCE TOOLKIT
MEDIA LIBRARY
TUPPER LAKE ECONOMIC DEVELOPMENT INFORMATION
FUNDING STREAMS
The Tupper Lake Program is supported by funding from the Town of Tupper Lake, the Village of Tupper Lake, the Town of Piercefield, Franklin County Tourism and Department of State Grants.