Regions
In January of 2014 ROOST signed a contract with the Hamilton County Board of Supervisors to provide tourism marketing support and lead a destination master plan process for the county. ROOST markets Hamilton County under the Adirondack Experience brand where we highlight the opportunities to experiences “Small Towns – Big Outdoors.”
Lake Champlain Region
Named New York’s Adirondack Coast, the Lake Champlain Region supports the towns of Keeseville, Essex, Willsboro, Elizabethtown, Lewis, Westport, Moriah, Crown Point, and Ticonderoga.
Lake Placid/High Peaks Region
The Lake Placid/High Peaks Region supports the towns of North Elba and Keene. Master Planning programs are less imperative for this region as there is sufficient infrastructure to support year-round visitation. However, more resources are spent on marketing programs.
Saranac Lake Area
In 2012, the village of Saranac Lake, town of Harrietstown, and Franklin County all supported the initiative to contract with ROOST. Saranac Lake’s Destination Master Plan accents its long history of Adirondack Guides, Health and Wellness and the Arts, and highlights the area as an independent destination under the Adirondack umbrella.
Adirondack Hub Region
Formerly known as the Schroon Lake Region, The Adirondack Hub supports the towns of Minerva, Newcomb, North Hudson, and Schroon Lake.
Tupper Lake Area
The Tupper Lake Chamber of Commerce spearheaded the effort that led to the June 2014 contract signing between ROOST, the Village of Tupper Lake and the Town of Tupper Lake for both destination planning and tourism marketing programs. Since 2014, ROOST has supported continued tourism marketing efforts and destination planning with the Town and Village of Tupper Lake. In 2017, ROOST added a Tupper Lake based regional marketing manager to head the Tupper Lake program.
Whiteface Region
Supporting the towns of Wilmington and Jay, the Whiteface Region utilizes a “Get Close” tagline. Both Marketing and DMP programs are underway in this region.