Lake Placid & the High Peaks
Invent Your Own Perfect Day
ROOST Efforts in Supporting the Lake Placid/High Peaks Region
As the accredited Destination Marketing Organization (DMO) for Essex County, ROOST is responsible for promoting Lake Placid and the High Peaks region to the traveling public.
We do this with staff dedicated to both leisure and conference marketing and sales, and by supporting the business associations that provide services to the region’s businesses.
LEISURE MARKETING
- In addition to operating a visitors center on Main Street in Lake Placid, ROOST hosts, manages, maintains, develops content, performs search engine optimization and executes paid campaigns for the destination website, LakePlacid.com.
- The communications team hosts travel writers to secure editorial coverage and in-house staff maintains several social media accounts including Facebook, Twitter, Instagram, Youtube channel, and Pinterest board.
MEETING MARKET / CONFERENCE SALES
The sales strategy for the Conference Center at Lake Placid is conducted cooperatively by the Lake Placid CVB/Regional Office of Sustainable Tourism (ROOST) and the New York State Olympic Regional Development Authority (ORDA). The strategy includes attracting a combination of regional day business, and multi-day, town-wide conferences, which are typically booked up to four years in advance.
Our office also maintains the meetings website: MeetingsLakePlacid.com
DMP
Lake Placid was included in the Destination Master Planning process that began in 2007.
The resulting vision for Lake Placid was to grow its tourism economy while making tourism a better fit for the community; seek a balance among event-based, recreational and leisure tourism patronage; contribute to a greater quality of life for residents and be a “greener” year-round destination.
The challenge for Lake Placid is to find a path that enables the tourism economy to grow while managing or reducing any negative impacts from tourism on both local lifestyles and the visitor experience itself.
DOWNLOAD LAKE PLACID DMP
Support of Business Associations
Although ROOST has evolved away from Chamber of Commerce-like activities, (see Corporate Milestones on the Home Page) we still support local business efforts:
Lake Placid Business Association
Keene Valley Business Association
Lake Placid/North Elba Community Development Board
Lake Placid Community Liaison
Catherine Ericson, Lake Placid Community Liaison
Catherine@roostadk.com
518-621-3537
Business Resources
If you’re in business in the area or would like to start a business, finding the resources to assist you in the Adirondacks can be complex. We’ve provided a variety of links below that may help in funding and marketing:
RESEARCH
RESOURCE TOOLKIT
MEDIA LIBRARY
NORTH ELBA LEAF (LOCAL ENHANCEMENT AND ADVANCEMENT FUND)
ESSEX COUNTY I.D.A.
LAKE PLACID BRAND TOOL KIT FILES:
Funding Streams
Tourism initiatives for Lake Placid & the High Peaks Region is funded through a variety of resources:
- Essex County Occupancy Tax
- Contracts from the Town of North Elba and the Village of Lake Placid
- Business participation in marketing initiatives
- I Love NY Matching Funds
- Commissions on Convention Sales
Contracts
How to Promote your Business
Businesses in Lake Placid and Essex County can take advantage of the following opportunities:
- Enhanced photo listings on lakeplacid.com
- Participation in quarterly contests on lakeplacid.com
- Online bookings through lakeplacid.com
- Weekly ‘Adirondacks, USA’ E-mail sponsorship.
- Opportunities to host travel writers
- Brochure display in the Lake Placid Visitors Center
for more information visit our Marketing Opportunities Page or contact adsales@roostadk.com, 518.523.2445 x 115.
